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Sportingtech, a Maltese online game platform provider, made its debut in Africa in 2018, and as a direct result of that success, the company just signed an agreement to equip one of the most recognized African operators, SunBet, with its industry-leading platform, Quantum.
SunBet is a platform that is a tier-one operator in numerous regulated jurisdictions across Africa. It is owned by Sun International, which is listed on the JSE as SUI. It will now use the Quantum platform that Sportingtech provides in order to give users access to more than 65 different sports, 9,000 games, and over 1,000 different betting markets.
The Quantum product, which has won multiple accolades, is an omni-channel platform developed by Sportingtech. It is capable of endless integrations, product localization, as well as data processing and analysis. Its robust engine and the other content management capabilities it comes equipped with provide a solid foundation on which to build a bespoke front end. SunBet will now have access to these capabilities, allowing them to improve and personalize the front end of the website to meet the requirements of African gamers.
The Sportingtech portfolio includes a significant amount of work in this area. The new Quantum supply is the continuation of the company's operations in Africa, which began in 2018 with the delivery of the Pulse innovations to a betting platform based in Nigeria and continued with the delivery of the novel Quantum supply. This company, which has its headquarters in Malta, is now on board with SunBet's plan to maintain its status as the most successful gambling operator in Africa.
The casino, hospitality, and entertainment industries are all served by the parent corporation Sun International, of which SunBet is a subsidiary. The corporation owns and operates a variety of high-end lodging establishments, including as five-star hotels, luxury resorts, and casinos, all of which are situated in desirable areas. They are able to keep their offerings in the entertainment industry cutting-edge thanks to investments in cutting-edge digital technology, which contributes to their ongoing growth and helps them preserve their competitive edge.
The General Manager at SunBet, Simon Gregory, made the following assessment: "This relationship will assist us immensely as we continue to expand. Sportingtech is the appropriate partner for us in this endeavour, as they bring both in-depth expertise and a high-quality product offering to the table. We are excited to build these African markets along with Sportingtech, and we look forward to working with them.
In accordance with these statements, Mark Schmidt, Director of Sales for Africa at Sportingtech, made the following comments: "Established markets in Africa have significant potential, and moving into them alongside SunBet is sure to demonstrate the strength and diversity of Quantum on yet another international stage," and he continued, "The backing of such a high-profile operator is testament to the strength of our offering, and we look forward to bringing a superior experience to bettors in these markets."
In light of the fact that both businesses are making strides toward increasing their market share, SunBet's acquisition of Sportingtech's established Quantum platform appears to be a transaction that benefits everyone involved.
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