Pariplay and The Mill Adventure Reach an Agreement Regarding Online Casino Content

An agreement has been reached between the online casino games aggregator Pariplay and the provider of the iGaming platform The Mill Adventure for the distribution of material derived from Pariplay's Fusion aggregation platform.

As a result of the agreement, The Mill Adventure and its other brands will have access to the proprietary gaming titles developed by Pariplay, in addition to the thousands of games provided by various other top content suppliers.

The Mill Adventure will not only profit from the material that is available on Fusion, but it will also benefit from the numerous conversion and retention tools and mechanics that are present on the platform. All of these have been created to help operators engage players and enhance entertainment for better revenues, and their effectiveness has been demonstrated.

The Mill Adventure, with headquarters in Malta, offers a comprehensive platform for online gaming that is ready for rapid deployment. This platform includes licensing and operations. The solution underpins the entirety of the process of launching a new online casino so that operators can concentrate on communicating their brand's narrative to the demographics of players that they seek to attract.

In 2010, Pariplay was established as a company. Its Fusion aggregator is one of the most cutting-edge solutions for the industry to date in terms of aggregating solutions. It offers several thousand different online casino games and has more than 150 different content creators and providers. In addition, the company offers its own brand of games, which total around 120 in total. It holds a license and is regulated by the Romanian National Gambling Office, the UK Gambling Commission, the Government of Gibraltar, and the Malta Gaming Authority, in addition to the New Jersey Division of Gaming Enforcement.

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Andrew Maclean, Vice President of Sales at Pariplay, stated that the company is very excited to be able to work closely with The Mill Adventure and that they believe that their new partner's innovative use of "the power of AI, automation, and flexibility in providing a complete gaming solution to their customers adds real value." This statement was made in reference to the company's most recent significant partnership.

Mr. Maclean went on to say that they are now looking forward to introducing Pariplay's proprietary and third-party content to The Mill Adventure's players and extending their footprint across markets. He also mentioned that they are excited to bring this material to the players of The Mill Adventure.

Björnar Heggernes, the Head of Casino at The Mill Adventure, stated that by partnering with Pariplay, they will gain access to "an unparalleled number of games and proven content" for both their white label brands and independent operators whose brands are powered by their platform. Björnar Heggernes made these statements in reference to the fact that The Mill Adventure will gain access to these features.

He also mentioned that their integration with Pariplay is almost finished, and that they are now looking forward to launching the provider's content with the first group of businesses during the current quarter. He said that this will take place within the next few weeks.

This is the most recent transaction to be announced by Pariplay in the most recent couple of weeks. Late in the previous month, the provider made the announcement that its Fusion platform will now support content created by the Portuguese studio Neobiz. And only recently, Pariplay expanded its presence in the Colombian online gambling sector by entering into a strategic relationship with BetPlay, a locally regulated gaming operator.